YCH 70th Anniversary Music Video

We’re truly honored to have had the opportunity to conceptualize, direct, design, and animate the animated sequence for YCH’s 70th Anniversary Music Video. Guided by the memories of founder Dr Robert Yap, this commemorative piece traces YCH’s journey from a humble family-run transport service to a trusted supply chain leader—brought to life through a stirring blend of live-action and animation, and a heartfelt tribute to the people who shaped its legacy.

This project was made possible through a wonderful collaboration with Click2View, who helmed the motion graphics and live-action production. Working alongside their talented team has been one of the highlights of the project; they’ve been among the best creative partners we’ve had the pleasure to team up with.

Grateful for the trust, excited by the outcome, and proud to share this milestone piece with everyone.

Brand

YCH Group

Services

Creative direction
Storyboard
Design
Animation
Frame-by-frame animation
Compositing

Category

2D animation

Year

2025

Character Design

Behind The Scenes


Credits

Agency: Click2View
Live-Action Director & Motion Graphics Team: Click2View


Animation Production: Jammm Studio
Director, Producer, Art Director: Khoo Siew May
Animation Director: Jay Septimo

Character Designer: Bea Trizia Jimenez
Style Frame Designer: Khoo Siew May, Jay Septimo
Frame by Frame Animators: Jay Septimo, Khoo Siew May
AE Animators: Jay Septimo, Khoo Siew May
Compositors: Khoo Siew May, Jay Septimo, Albert Ryan Vilamor

Performed by Ruike Yap
Music Compose and Written by Emily Wong


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